Secrets of Professional SEO Article Writers

Writing effective SEO content is far more difficult than you might imagine. Here are some of the best-kept secrets of professionals who specialize in SEO article writing.

Keyword research

If you are planning to write content for a website you may as well take the extra time to find out if search engines are going to be taking note. Do a little bit of research to find out which words and phrases people around the world are searching for. Create a basic spreadsheet and make sure that you keep track of the number of times you are using each of the keywords.

Make your keywords work

A few years ago, content specialists were simply dumping a large load of keywords into their copy. Needless to say, it no longer works that way. It is still a great idea to include your focus keyword throughout your copy, but simply forcing the use of numerous keywords won’t help you at all, in fact, it could end up hurting your work. Make sure that you use your main keyword tactically. Use it in your title, somewhere in the first 300 words and in the H1 or H2. After that, you should be aiming to use other keywords in your copy.

Do people care?

Before you even start doing any sort of SEO copy, you need to make sure that the content you are creating will be useful and will be read. Simply pumping out content is the same as wasting your time. You need to make sure that the content you are creating has a strategy behind it, after all, real people, yes, humans will be reading the content and it will need to add value to their lives.

Give it some length

While short bits of content ranging around 100 words can be refreshing but it will more often than not lack value for the reader. Optimally SEO writers should aim for at least 600 words but try to set a benchmark at somewhere in the region of 1,000 words. New research has also shown that search engines also tend to prefer the more in-depth content of 1,500 to 2,000 words.

Analytics

Always keep an eye on your analytics! You can’t simply write content and then forget about it. You should be aiming to regularly monitor your content on at least one analytics platform. Bounce rate, time on site and pages for a session are just as important for SEO rankings as creating the best possible content.

Edit your work

Self-editing your content is very important and there are a number of programs which help produce mistake free content. Aesthetically pleasing formatting makes content reading easy for the target audience. Stick to short punchy paragraphs and sentences. Whenever possible try to have another person look at the content you are producing.

Do you own PR

Producing new and exciting content is only half of the work. Once you have a new piece of content, make sure that you link it everywhere. Keep in mind that web content writing and social media go hand in hand. Once you have hit publish, tweet your work, share your work, comment with links. Share, share, share!