Top Myths for Aspiring Search Engine Optimization Specialists

Those looking to become search engine optimization specialists like should recognize these myths and how to address them when securing clients for SEO work.

SEO is a field where being ‘the best’ is so difficult to define. Search engine optimization rules are always changing, often to the point where long-held beliefs are simply untrue. From bizarre thoughts on do-follow and no-follow links to endless link-farms as a ‘valuable’ linking strategy, SEO is a field that is often dominated by hearsay and patently untrue information.

To help aspiring search engine optimization specialists separate the wheat from the chaff, below are some of the top search engine optimization fallacies, false beliefs, and untruths.

.EDU Domains Are the Gold-Nuggets of Search Engine Marketers

Sadly, this rumor just won’t go away. Aspiring search engine optimization specialists of all levels of experience and skill often claim that the most valuable domains for links are .edu, even though there is very little conclusive evidence backing them up. While some .edu links are valuable, largely because they’re packed with quality, relevant content, most are no more valuable than an identical website hosted on a .COM domain.

Search engine optimization specialists should never claim this, especially when speaking to potential clients. .EDU domains should only be recommended only when it is necessary for the client, not for the purposes of search marketing but for the content of the website itself (i.e. if the client is an education institution).

It is Worth Catching All the Small Fish, and Avoiding the Big Ones

Again, this one just is not true. Here is a rhetorical question for aspiring search engine optimization specialists: Would you rather have a single link from the BBC, or hundreds of worthless links from blog comments and link-farm websites?

Of course, smart search engine optimization specialists would pick the single link from CNN. CNN is an ultra-authority website, and the long-term potential of a high-quality link like that is worth much more than hundreds of temporary, low-value links that could be removed at any minute.

Comment Spam Does Not Work

Unfortunately, comment spam does work, at least for a short period. For ranking high in a short amount of time, spamming the comments sections on do-follow blogs can boost any site’s rank quickly and easily. Of course, it is not a long-term strategy. Once Google, Yahoo, and MSN find out what the commenter is up to, the linked website will quickly be de-indexed or punished.

Aspiring search engine optimization specialists should never recommend or use comment spamming as a tactic. Nevertheless, they should never claim that the strategy doesn’t work. Clients can quickly pick-up on search engine optimization rules and the job of search engine marketers can quickly be compromised once they make false claims.

SEO Can Never be Done by a Single Individual

This is a myth passed around by ultra-expensive search engine optimization specialists, desperate to ensure that their business does not decline. The simple truth it that basic search marketing is just that: basic. Search engine marketers who want to rank for a relatively low-competition term are beginning to realize that all they need is time, basic coding skills, and some knowledge of search engines. There may not be a need to engage the services of search engine marketers unless the business is targeting major keywords that regular individuals just won’t be able to manage.

Intimidating clients with the work involved won’t guarantee long-term business. Search engine optimization specialists, especially with small businesses that can really manage their search marketing requirements on their own. By doing so, search engine marketers will be able to filter their work load to gather only high-paying and challenging work.

Those who want to be search engine optimization specialists should put these myths side by side so they know what to ignore, what to follow, and how to succeed.